Jose Rizal Essay

It is common knowledge that Dr. Jose Rizal is the Philippine National Hero who chose to fight the battle with his quills, paved the way for our independence and died doing so. However, it has always been fascinating to learn things that weren’t discussed on classrooms and lectures, to divulge facts that make a famous character seem like just the rest of us. So here are 10 fun facts that most Filipinos might not know about Rizal. 1.Jose â€Å"Pepe† Rizal was bullied as a kid. As a kid. Rizal was too small for his age and made him a target of Pedro’s bullying, insulting Pepe in front of the other students at the school of Maestro Justiniano Cruz. Equipped with his Uncle Miguel’s teachings about the art of wrestling, Rizal challenged Pedro to a fistfight. Rizal won and became popular as he proved himself a worthy opponent. 2.Jose Rizal wrote his first poem at the age of 8. Entitled â€Å"Sa Aking Mga Kababata† [To My Fellow Youth]. And it depicts one’s fervent love for his native language and asking his own generation to embrace it like we all should. 3.Rizal was a Hyperpolyglot. He mastered 22 languages: Filipino, Ilokano, Bisayan, Subanon, Latin, Spanish, Greek, English, French, German, Arabic, Malay, Sanskrit, Hebrew, Dutch, Catalan, Japanese, Italian, Chinese, Portugese, Swedish and Russian. 4.Rizal was addressed by his European lover as the â€Å"little bad boy†. It is not a secret that Jose Rizal had his way with women. And on the series of letters that were discovered to be love messages for Rizal, a Belgian woman named Suzanne wrote : â€Å"There will never be any home in which you are so loved as that in Brussels. So, you little bad boy, hurry back.† Now, who can resist giggling on this information? 5.He was accepted as one of the few Renaissance man in the world. A man who had broad intellectual interest. He was an anthropologist, ethnologist, ophthalmologist, novelist, sociologist, educator, economist, architect, engineer, sculptor, painter, playwright, historian, journalist, farmer, dramatist, martial artist, and a cartographer, among other things. 6.Rizal liked playing the lottery. And he won one-third of the grand prize of Php 18,000.00 with ticket number 9736. He gave a portion to his father, a friend in Hong Kong and he spent the rest buying agricultural lands in Talisay. 7.Rizal jovially pinched his students who can’t answer his queries. During his exile in Dapitan, he was able to establish a school, he had 21 pupils who were never asked to pay for tuition but was required by Rizal to work for the community. 8.Rizal is believed to be the reincarnation of Jesus Christ. There is a religious sect in Calamba Laguna, â€Å"Rizalista†, used to be known as â€Å"Iglesia ng Watawat ng Lahi† [Banner of the Race Church]. They combine religion and patriotism and believe that the execution in Bagumbayan was just a phase that he had to endure to be in the presence of God. They also believe that Rizal is still alive and lives deep in the forest of Mount Makiling. 9.Rizal was rumored to be the father of Adolf Hitler. Because of his famed reputation as a Casanova, it was believed that he was involved with a beautiful woman living somewhere in the border of Germany and Austria. Funny how Filipino imagination wanders. 10.Moments before his death, Rizal was reported to remain in a tranquil state. Before his execution, Dr. Felipe Ruiz Castillo took his vital signs and was surprised to confirm that his pulse rate was normal. Rizal was indeed ready and unafraid of his fate.

Marketing Strategy of Viet Nam Toyota Inc

TABLE OF CONTENTS I. INTRODUCTION1 1. Overview Toyota motor Corporation1 2. Overview Toyota motor Viet Nam2 3. Literature review2 4. Purpose of this research paper2 II. METHOD3 III. MATERIAL4 IV. RESULT5 1. Personal information5 2. Research information6 V. REFERENCE 13 VI. APPENDIX15 * Questionnaire15 INTRODUCTION Toyota motor Corporation, abbreviated TMC, is a multinational automobile manufacturers headquartered in Toyota, Aichi, Japan. The company was founded by  Kiichiro Toyoda  in 1937 as a spinoff from  his father's  company  Toyota Industries  to create automobiles.Toyota Motor Corporation  (TMC) is the world’s largest automobile manufacturers, selling over 8. 4 million vehicles in 2010 on all five continents. Toyota today has 77 manufacturing companies in 27 countries and markets vehicles in more than 170 countries worldwide, supported by a consolidated workforce of approximately 320,000 people. A very efficient management style that the company uses has b een one of the reasons for the firm’s good performance. There are many other salient factors that have made the company achieve the niche of market leader. The market structure the company operates in cannot be definitely stated.Some may consider it to be a monopoly. This is due to the fact that the company is a dominant market player in car exportation. In fact, its differentiation strategy has made it enjoy an almost monopolistic presence especially in the developing nations of the world. On the other hand, the market structure can be seen as an oligopoly. This is due to the fact that there are other key players like GM who are peer competitors. Toyota is keen to see what these competitors are doing and make sure it reacts to their actions in a way that will guarantee its market leadershipWith their consistency in innovating designs and over a billion dollars spent in advertisement a year, Toyota has become an attraction in the eyes of many auto consumers worldwide. Toyota has built its reputation not only by producing high quality vehicles at affordable prices, but the brand and marketing skills they use through tactful pricing strategies. Toyota has differentiated their prices from the traditional pricing set up of many of the other automobile makers. However, it is their effectiveness in targeting consumers' needs and wants that has pushed them to the top.Toyota motor Viet Nam ( TMV) was established on September 5,1995 ( official opening in October 1996 ) . In Viet Nam, Toyota is one of the most famous car brands, accounting for a large market share in the market, with many kinds of car that meet the needs of Vietnamese consumers. Joining the automobile market since its initial days, up to now, TMV has incessantly developed both in sales, production scale and labor force. According to Forture magazine’s (Published global business magazine). The key to success of Toyota corporations is not only style quality but also due to many reasons.One o f the main reason for success of TMV is that they concentrate on marketing and promotion plan for their products. This is a sound strategy that brings TMV to success. This study will show the importance of marketing strategy of Viet Nam Toyota Inc. METHOD Our 5-year research of Toyota Marketing Strategies in Viet Nam began in the summer of 2005 and ended in the fall of 2010. The subjects were selected from Toyota Ben Thanh, known as the best-selling and the largest agent of Toyota in southern region. This research surveyed 100 people.The major subjects were sales representatives of the agent, staffs of the marketing department and customers. In which, 30 sales representatives were chosen on the following criteria: having good achievement in the agent and receiving good feedback from customers. 70 selected customers were those who had demand of buying car and those who were the agent’s close customers or potential customers. The instrument employed in this study was interviews and survey (questionnaire). A set of 20 questions closely linked to the study was given to each subject. The interview with some random questions was based on subject’s characteristics (e. . job, department, product evaluation, income, etc). This survey took one week to get the feedback for evaluating and judgment. The questionnaire was also performed in online version under the help of Google Docs (https://docs. google. com/) and shared on social network Google+â„ ¢. All collected data was digitalized and statistics were made using Microsoft ® Excel and IBM ® SPSS ® Statistics software. MATERIAL Observations were made at customers shopping at the Toyota Company in order to learn the consumers’ attentions on products and their final decisions.The opinions of customers were collected by questionnaire and interview. In the questionnaire, there are two main parts that are personal information section and research information section separated. The personal infor mation part was designed to collect some private information of participants, particularly age, gender, and job. And the research information part which consisted of 20 research questions is divided into 4 main groups as follows: Group 1 (question 1 to 3) was designed to collect some private information of participants. Besides, it is used to define the customer’s demand and finance.From this we can find latent customers of the company. Group 2: (question 4 to 7) was to identify how customers get information about the product of Toyota companies. And we can know the marketing method Toyota company has used that brings the most effective result Group 3: (question 7 to 12) aimed at the opinions of customers after using Toyota corporations’ products. It is not only used to assess the quality, services but also the attitude of the staff. Group 4: (question 13 to 20) was used to get the complain from the customers and what they expect to the products and service in the futu re.From this we can identify the way to develop the company. RESULT * Part 1: Personal information Chart 1 – Gender Chart 1 indicates the participation of male and female in shopping through the Toyota system. It shows that not only women who have shopping habit but also men took a significant part of using toyota products (male accounts for 63% and female accounts for 37%). Chart 2 – Customers Besides, chart 2 displays the percentage of participants’ customers in shopping through the Toyota system in which business and office staffs are accounted for a large percentage (45% of business and 37% of office staffs).Meanwhile, other job also accounted for a considerable portion (18%), in which include singer ,actor, footballer,†¦ etc. * Part 2:Research information Why do more consumers choose Toyota? The same reasons the critics do. Toyota leads the pack in fuel efficiency, durability, popularity and safety. Toyota is the most fuel-efficient full line automaker in America. Plus, Toyota is the number 1 selling brand of hybrids – Toyota has more hybrids on the road than all other manufacturers combined. Moreover, Toyota has the greatest durability of any manufacturer.With the highest percentage of vehicles sold over the past 20 years still on the road among major manufacturers. And Toyota is the first manufacturer to include Star Safety System features standard on all vehicles. That's just part of the reason why Toyota has more vehicle listed on the top 10 of least expensive cars to insure than any other brand. Otherwise,  Toyota's received more 2010 JD Power & Associates Vehicle Dependability Awards than any other brand. Toyota has the largest number of vehicles on Cars. com's top 10 American Made Index.Seven Toyota vehicles have won IntelliChoice's Best Overall Value award for their segments. And Toyota is the highest-ranking auto company on Bloomberg Businessweeks' 2010 list of the 50 Most Innovative Companies. Chart 3 displays the customers’ criteria of choosing Toyota products which was divided into four main elements: benefit, price, companies’ reputation and quality. Over a half of them was preferred products’ quality (56. 25%) to price (21. 8%), companies’ reputation (12. 5%) and benefit (9. 37%). This finding shows that the consumers’ priority concern was products’ quality which conflicts with their experiences.Market Program This consists of the four marketing mix elements that are designed to fit the market in terms of their needs and ability to access such products and services. * Product Strategy The Company is believed to be moving with a strategy of mass production of which it has enabled it to sell widely in the global market. It has also included the strategy of hybrid product, where it can double the amount of production for the arising needs in the market. * Price Strategy The reputation of the Company has been developed by producing high quality ve hicles that can be bought at a reasonable price.The Company has also been using tactful pricing strategies through price differentiation so that they are different from other automobile producers. * Location Strategy Being a global producer and supplier of Toyota automobiles and their components, Toyota Company has positioned itself all over the world giving it a clear cut within the market. Within three years to come, it is working towards the achievement of about 35 percent of the market share, and this will make it to be best and top supplier of automobile products. * Promotion StrategyThe Company is determined to use a pricing mechanism that will give it a competitive edge over its main competitors. This is a mechanism that it is using to market itself so that it can get hold of market share that will see it better in achieving the highest level in the market. Marketing Implementation Analysis Toyotas main focus will be in reaching the new markets of China and Europe. It will al so be concerned about the competition from other firms like Ford and GM. An advantage the company has is the widely differentiated product range.Establishing new factories in these new markets as well as opening up new franchises will help the company in getting an ease of penetrating the new markets Human resource is one of the most important aspects in this plan. The company should always make sure they have highly motivated staff as this is directly proportional to good production both in the qualitative and quantitative aspects. Toyota can do this by coming up with schemes of rewarding their employees like helping them own cars subsidized rates. The company should also make sure the personnel are the best in terms of technical know-how.The company needs to carry out frequent training towards this end. Tactical Marketing Activities Toyota has taken a bold step in being a leader in sustainable development. This position will need some innovations which translate to expenditure. Th ey are however necessary as a way of staying ahead of competition. The activities the company will embark on are given in chart 4 Chart 4: Tactical Marketing activities Specific Tactical Activities| Person/DepartmentResponsible| RequiredBudget millions of yen| CompletionDate| Product Activities1. Car air conditioning compressor2.DC-DC converters for fuel efficiency 3. Low Exhaust Emission Engine | Production engineers and Product management| 30. 45| 2011| Pricing Activities1. New Technologies2. Compression of Production platforms3. Merger of Assembly points| Operations management| 15. 25| 2012| Distribution Activities1. Opening up of new factory in America and china2. Machine handling3. Logistical operations| Logistics management| 21. 40| 2010| IMC (Promotion) Activities1. Concerts2. Volunteer3Youth Invention club| Marketing manager| 9. 20| 2012| Implementation PlanThere are a number of activities that have been projected within a life span of three years and the following represent ation shows the aspects that have been targeted and within what strategic period of time. Year| To be Achieved| New Targeted Markets (millions)| Cumulative Targeted Markets (millions)| Today (2010)| Working towards hybrid products| 250| 250| 1st Year (2011)| Introduction of pricing mechanism and price differentiation strategies. | 320| 600| 2nd Year (2012)| Enhancing hybrid products by use of new technologies| 370| 970| 3rd Year (2013)| Product differentiation to meet the needs of the market| 420| 1320|REFERENCE 1. Armstrong, G. , ; Kotler, P. (2002). Marketing: an introduction (International edition). New Jersey: Prentice Hall. Retrieved October 7, 2010 from http://www. pearsonhighered. com/educator/product/Marketing-An-Introduction-7E/9780131424104. page 2. Armstrong, G. , ; Kotler, P. (2003). Marketing: an introduction. New Jersey: Prentice Hall. Retrieved October 7, 2010 from http://html-pdf-converter. com/en/convert? u=search-pdf-books. com/philip-kotler,-and-gary-armstrong. -m arketing-management. -prentice-hall,-2003-download-pdf-free-pdf/ 3. Chamberlin, P. (2009).Customer service complaint handling. New York: The Gurdian. Retrieved October 7, 2010 from http://www. impactfactory. com/p/customer_service_skills_training_development/issues_936-2103-87287. html 4. Hiroshu O. (2003). Chairman’s message. Retrieved September 30th 2010, from the Toyota company website. http://www. toyota. co. jp/en/ir/library/annual/pdf/2003/chairmans_message_e. pdf 5. Levitt, T. (1975). Marketing myopia. Harvard business review , 26-40. Retrieved   October 7, 2010 from http://www. casadogalo. com/marketingmyopia. pdf 6. Johannes, G. , Bill, K. , ; Plenert. (2000).Finite capacity scheduling: management selection and implementation. New York: John wiley ; sons Inc. Retrieved October 7, 2010 from http://search. barnesandnoble. com/Finite-Capacity-Scheduling/Gerhard-Plenert/e/9780471352648 7. Porter, M. (1996). What is strayegy? Harvad business review , 61-69. Retrieved Oc tober 7, 2010 from http://www. ipocongress. ru/download/guide/article/what_is_strategy. pdf 8. Shaffer, J. (2003). Communicating for business results: how to choose and execute communication projects that dramatically help company. Journal of employee communication management , 34-36. . Thomas, J. G. (2001). Business planning: long range and strategic management. Dublin: Black Hall Publishers Ltd. Retrieved October 7, 2010 from http://books. google. co. ke/books? id=MiR2ls7Uyo8C;dq=Business+planning:;source=gbs_navlinks_s APPENDIX QUESTIONNAIRE Name of the consumer: ________________________________ Age: ______ Sex: _______ Address: ______________________________________ City: ________________ State: ___________________ Zip: _________________ Telephone: ____________________ Fax: ____________________________ Email: _________________________ 1.In what type of business, industry or profession do you work? (Please check one. ) 0 Agriculture/forestry/construction 1 Data processing/compute rs 2 Finance/banking/insurance 3 Health care (medical, dental, etc. ) 4 Real estate 5 Wholesale trade 6 Retail trade 7 Other: ______________ (please specify) 8 Communications/publishing/advertising 9 Education 10 Government/public administration 11 Manufacturing 12 Personal/business services (consultant, CPA, lawyer, etc. ) 13 Transportation/public utilities 2. What is your position? (Please check only one. ) 14 Chairman of the Board 15 Owner/Partner 6 Other Company Officer (V. P. , Treasurer, etc. ) 17 Manager 18 Scientist or Engineer 19 Sales 20 Clerical 21 Other: _______________ (please specify) 22 President/CEO 23 Director 24 Department Head 25 Supervisor/Foreman 26 Other administrative position not mentioned 27 Technical Specialist 28 Retired 3. What is your total annual household income? (Include income from all family members and all sources—salary, bonuses, investment income, rents, royalties, et 29 Less than $30,000 30 $40,000 – $49,999 31 $60,000 – $74 ,999 32 $100,000 – $149,999 33 $250,000 – $499,999 34 $1 million or more 4.How often do you see the advertisement of Toyota Corporation ? * Once in a day * More than 5 times * Not even once 5. Please state where you first heard about companies. * Infomercial: ________  Radio ad: _______  Newspaper ad: _______ * Internet: ________  Sales agent: ________  Company rep: ________ * A friend: ________  Family member: ________  Other (specify): ________ 6. Did the ad provide relevant information about the product? * Excellent * Very good * Not appealing at all 7. Are the claims made in this advertisement believable? * Very believable * Not believable * Can't say 8. How is our customer service? Very good * Average * Poor 9. Does the marketing team act like professionals? * Yes * No 10. Please rate your satisfaction with the quality of our products. * Excellent * Very good * Average * Poor 11. Please rate your satisfaction with the delivery system of our products. * Excellent * Very good * Average * Poor 12. Please state the best aspects of our products ______________________________ 13. Please state the worst aspects of our products ______________________________ 14. List any other features that you would like to see in our services or products ______________________________

In “Tree At My Window” by Robert Frost Essay

In â€Å"Tree At My Window,† Robert Frost addresses a tree growing outside of his bedroom window with these words: â€Å"But tree†¦You have seen me when I slept, †¦ I was taken and swept / And all but lost. / That day she put our heads together, / Fate had her imagination about her, / Your head so much concerned with outer, / Mine with inner, weather.† In these lines Frost conveys several emotions and themes that infiltrate many of his works. These common themes include darkness, nighttime, isolation, inner turmoil and the premonition of death. It is through these recurring images that we are able to glimpse into Robert Frost’s life, and see how greatly his life effected his poetry. Robert Frost endured many emotional hardships in his life. Some of the most significant and tragic, are the many deaths in his immediate family. By the time Frost was 27, he had lost both of his parents, his son Elliott, as well as his grandfather, the man who had served as a surrogate father to him after the death of his own father when he was only 11. By the time Frost was 62, he was forced to commit his sister Jeanie to a mental hospital. He had also lost three more of his seven children (one to a miscarriage), as well as his wife Elinor, the love of his life. Five years later, his son Carol committed suicide. â€Å"Spring Pools† is a reflection on Frost’s inner emotions in dealing with the deaths of his children. The â€Å"pools, that though in forests, still reflect / The total sky almost without defect,† are his children. He speaks of their innocence, and the fact that they are too young to know the imperfections of the world, too young to be jaded, or even scared of their forthcoming death. The poem is entitled â€Å"Spring Pools,† however; it does not give an illusion of Spring in the traditional senses of newness, rejuvenation, joy & rebirth. Rather the term â€Å"spring† is used in the title in much the same way as the term â€Å"Spring lamb,† an animal whose only purpose behind being born is to be slaughtered at the end of the season. The trees and roots are symbolic of both death and God. He implores the â€Å"trees that have it in their pent-up buds / to darken nature† to â€Å"think  twice before they use their powers / To blot out and sweep away / These flowery waters.† He is literally begging God to reconsider when bringing death upon his children, yet he knows that he is not the force controlling the situation. He knows that his children â€Å"will like the flowers beside them soon be gone.† The fresh pools, â€Å"from snow that melted only yesterday,† are spoke of with a touch of nostalgic innocence. Frost puts both himself and Elinor, in the poem as, â€Å"a flower beside [the pools].† In referring to the â€Å"pools† as â€Å"flowery waters,† he is not only showing the parental bond between the â€Å"pools† and the â€Å"flower[s] beside them,† but also intensifying the image that the â€Å"pools† are soft, young and innocent. He speaks of their premature death, â€Å"not out by any brook or river, / But up by roots to bring dark foliage on† with deep-rooted feelings of loss brought on by his own personal tragedy. â€Å"Spring Pools† contains within its lines the themes of darkness, sadness, and inevitable death. It shows Frost’s struggle to control occurrences in his life that are virtually insuperable. At the end of the poem, he slowly comes to terms with the uncertainty of life, and he begins to resolve his feelings of contempt for the collective world. Frost is rarely satisfied or resolved with his choices, however he is accepting of his future uncertainties. At the end of most of Frost’s poems, he has generally resolved or come to terms with his emotional and mental turmoil. Many of his works share these same inner conflicts, such as his poem â€Å"The Road Not Taken.† Frost uses â€Å"The Road Not Taken† as poem as a metaphor for the mass amount of travelling that he was doing in the period of his life in which it was written. Between 1909-1915, Frost and his family relocated their home twelve times. They lived in several places on America’s East Coast, including New Hampshire, Massachusetts, and the Virginia-North Carolina border, as well as England, Gloucestershire, and then back to New York. It was during this time of transporting his family back to America that Frost wrote â€Å"The Road Not Taken.† In â€Å"The Road Not Taken,† Frost speaks of â€Å"Two roads†¦in a yellow wood† and  the decision that he must make in choosing one path over the other. He â€Å"looked down one as far as I could / To where it bent in the undergrowth†¦Then took the other, as just as fair,† and scrutinized its possibilities and potential in comparison to the first road. He eventually comes to a decision, deciding to â€Å"[keep] the first for another day! / Yet knowing how way leads on to way, / I doubted if I should ever come back.† But is he satisfied with his decision? Of course not! â€Å"I shall be telling this with a sigh / Somewhere ages and ages hence: / Two roads diverged in a wood and I – / I took the one less traveled by, / And that has made all the difference.† He is not satisfied with his decision, as is made apparent when he says that he will be â€Å"telling this with a sigh† somewhere in the future. However, one does not have to be satisfied with their decision to accept it. Choosing the â€Å"road less traveled by† â€Å"has made all the difference† in his life, but Frost does not specify that his choice was the one that produced the best possible outcomes in his life. Many of Frost’s poems concern his future and making decisions that will effect the rest of his life. The poem â€Å"An Old Man’s Night† was first published at the same time as â€Å"The Road Not Taken.† It was a time of great unsettlement, both mentally and physically for Frost. Frost was travelling from one city to another trying to establish his roots. His poetry was being received quite well, but his personal life was in a disheveled state. Elinor was becoming ill due to a weak heart and she suffered a miscarriage. Frost feared for her life, as well as fearing the loneliness that seemed to be inevitably looming in his future. He had suffered quite a substantial amount of grief and heartache, and he was terrified of the thought of getting old by himself. He had been known to hear voices in his head as a child, however, Frost remained adamant that these voices had disappeared when he entered adulthood. Most critics, however, agree that Frost refused to admit that the voices still occupied his mind in order to avoid ridicule or institutionalization. The old man in â€Å"An Old Man’s Winter Night,† can be construed to be Frost himself when he states ambiguously, â€Å"All out of doors looked darkly in at him / Through the ‘thin frost’.† The man is old and alone, not able to  remember his reasoning and decisions. He goes into his cellar, but â€Å"what kept him from remembering what it was / that brought him to the creaking room was age. / He stood with barrels round him – at a loss.† The stillness of the house is obvious in the amplification of common noises. He â€Å"scared the cellar under him / In clomping in here†¦and scared the outer night / Which has its sounds, familiar, like the roar / Of trees, and crack of branches, common things. / But nothing so like beating on a box.† Frost feels that without anyone around him in his life, his life would become insignificant, a â€Å"light he [would be] to no one but himself.† He identifies with the darkness, calling the moon â€Å"as better than the sun in any case / For such a charge.† He is able however, to find peace and sleep in the darkness that envelops him. â€Å"The log that shifted with a jolt / Once in the stove disturbed him and he shifted, / And eased his heavy breathing, but still slept.† Although he is not content, he is beginning to accept that this may be a potential outcome of his life. The final lines convey his fear of the future when he says, â€Å"One aged man – one man – can’t keep a house†¦or if he can†¦It’s thus he does it of a winter night.† The darkness and mystery that couple with nighttime are key players in many of Frost’s metaphors. He often uses a winter night as his setting, and most commonly, the speaker is either travelling or walking out in the cold. Frost himself was rumored to be afraid of the dark, but he was also known for taking long walks in the dark. This was a straightforward way of confronting his fears by staring the darkness in the face and standing up to the nighttime that terrified him. After years of this practice, Frost found himself not only comfortable and at ease in the darkness, but he found also that the nighttime was where he became the most content and free from anxiety. Frost was a very contemplative man, and he used his work to convey his inner thoughts and fears. In â€Å"Good Hours,† Robert Frost writes about a late evening walk down a winter lane. The rhyme scheme of this poem is a simple A, A, B, B pattern and is broken down into four stanzas of four lines each. The speaker walks in pensive silence, having â€Å"no one at all with whom to talk.† As he walks down  the winter lane, he personifies the inanimate objects that surround him, and gives light and life to the surroundings that fill the bleak night. The main unification in this poem comes from the recurring themes of darkness, amplification of sound and stillness, and the speaker’s inescapable loneliness. The speaker is feeling isolation from the world around him, and he cannot escape that feeling no matter how hard he tries to disillusion himself that his life follows the same course as the lives of the people that he sees in the cottage windows. The night is lonely and the speaker tells of â€Å"cottages in a row / Up to their shining eyes in snow.† How can a cottage have eyes, the organs of vision, if it does not possess the sense of sight? But to the speaker, the cottages are enormously alive, and the windows are the eyes from which he can see into the cottage’s soul. Eyes themselves do not literally â€Å"shine,† but in this instance, it is literally true to say that the eyes of the cottage were â€Å"shining† from the light within. The inside of the cottages are full of people performing various activities, and although the speaker is not included in the actions of their lives, he feels as though he is a part of it all, â€Å"I thought I had the folk within: / I had the sound of a violin.† The speaker catches a â€Å"glimpse† from behind a veil of â€Å"curtain laces† â€Å"youthful forms and youthful faces.† (This too, can be construed as an image of his children, partially veiled by a shroud of death). He allows himself to become an integral part of the background scenery to such an extent that it satisfies him and keeps his mind occupied. Notice that he never once mentions the bitter cold that should accompany a snowy winter evening. Although he has no human companion with him, the speaker has â€Å"such company outward bound,† that he continues to walk deep into the night until â€Å"there were no cottages found.† He has been in such deep thought that he has not realized that he has reached the end of the town. He turns and realizing that he has been out such a long time and that it is getting very late, â€Å"I saw no window but that was black,† he heads back toward his home. He crosses  the â€Å"slumbering village street† with his â€Å"creaking feet,† a paradox since the street cannot actually rest or sleep because it is not living. An inanimate object does not need sleep or rest, however, when he â€Å"disturbs† the street’s â€Å"slumber,† he feels it is â€Å"like profanation.† He is disrespecting the street and putting it to an improper use at this time of night, â€Å"at ten o’clock of a winter eve,† when everything else in t he town is at rest and still. The street is empty except for one last wanderer still traversing down a lonely lane. Frost deals with recurring themes of darkness, loneliness, death, and uncertainty. Through these themes, Frost reveals himself in candid form. He was a natural born worrier who often got nervous stomachaches. These occurrences became so frequent that eventually they drove him to quit school for several years. He had fears of abandonment in his childhood, which lead to feelings of isolation in adulthood. Both of these projections can be seen in lines from â€Å"Desert Places.† â€Å"I am too absent-spirited to count; / The loneliness includes me unawares.† Frost writes, â€Å"They cannot scare me with their empty spaces / between stars†¦I have it in me so much nearer home / To scare myself with my own desert places.† By making the parallel between Frost’s life and his poetry, we are able to clearly see how his life experiences shaped his poetry. These experiences gave birth to some of his greatest works, and from these works we see the man behind the poetry. We see a man who dealt with more heartbreak, hardships and sorrow than most should have to endure. We see a man who put more effort and soul into his work, than many will ever attempt. And we see a man whose works have inspired many, and will continue to do so for generations to come.

The Relationship Between an Employer and Employee Case Study

The Relationship Between an Employer and Employee - Case Study Example Through the contract, an employee gets to understand his or her duties, while the employer defines his conditions and terms for the job. In this case, there is no mention of a written contact, so it can only be assumed that June’s relationship to Westwood University Library, which is an employee-employer relationship, is based on an implied contract. The job advertisement also mentioned of the position being long term, which would be taken to mean permanent. However, from the case, it is clear that June works on a contractual basis, which is contrary to what she understood during her job application. It is also clear that June has sometimes had to work overtime, which is an issue that ought to have been highlighted in her agreement with her employer. Apart from the work contact, Westwood University Library’s policy on social networking requires employees to use their professional acumen while using social media, and also to be careful of their communications on twitter and face book, especially communication between Westwood’s employees and any other form of communication on these sites, that has the potential of being seen by Westwood employees. June however went ahead and posted a negative comment on face book regarding bosses, despite being aware that this would be seen by Malcolm, her immediate supervisor, since he is her face book friend. Malcolm, who is June’s immediate supervisor and also the human resource manager at Westwood University Library, has the habit of bullying June. This can be seen from several comments he has made such as â€Å"Can I expect you will start doing a good job now?†, when June got accepted at the university for a post graduate course. He was also once overheard saying that â€Å"June will never get a promotion while she hides behind a lens† and â€Å"Her belly dancing costume would be more appropriate than the clothes she wears to work†. From this, it is clear that Malcolm has the habit of criticizing June’s work and making negative comments regarding her style of dressing, and usually adding what he would prefer to see her wear. Relation between the Case and relevant Principles of Law The Australian law recognizes both written and implied contracts of employment. The terms and conditions which define the relationship existing between the employees and the employer are established through common law. June’s employment case did not mention of a written agreement between her and Westwood, but she undertook the responsibility, therefore probably on an implied contract. However, a contract of service can be established through the existing authority of command, control, chances of risk and profits, and ownership of tools in Westwood among others. There is a structured workplace agreement that places a higher authority and control on the employer to set other employment conditions beyond the National employment standard.1Here, the employee accepts t o perform specific work for his employer, availing his labor for use within the limits of the employer’s managerial privilege. In exchange, the employee is entitled to receive remuneration for the labor used. In reference to employers and employees relations, the employers are in a position to direct what work is to be done, the duration of working hours per day, take responsibility for financial risk, as well as employee’s superannuation and regular payment.2 June’s contract of employment stated that it was a long term position (an indefinite period). Her employer defined mandatory daytime hours of work and defined her duties to be within the administrative roles. She has an immediate supervisor least to mention other superior staffs, which defines the structure of

Business Intelligence (Big Data) Assignment Example | Topics and Well Written Essays - 1500 words

Business Intelligence (Big Data) - Assignment Example There is a huge amount of data available on the Internet. This paper presents an analysis of big data. The basic purpose of this research is to present an overview of big data and how it can be used by the organizations for the betterment of their organizations. Basically, â€Å"the term big data is normally used as a marketing concept refers to data sets whose size is further than the potential of normally used enterprise tools to gather, manage and organize, and process within an acceptable elapsed time.† (Josyula, Orr and Page 89). In fact, the size of these huge data sets is believed to be a continually growing target. Additionally, the size of big data is presently ranging from a few dozen terabytes to a number of petabytes of data in a single data set (Josyula, Orr and Page 89). In view of the fact this era is known as the age of information and communication technology in which everything appears in digital format, and as a result everything comes under the domain of da ta. For instance in the medical sector, an electrocardiogram is now used in digital format which can be collected and stored as a dataset and information (attained after the processing of these data). In the same way, MRIs, CT scans and a variety of medical images are at the present digital, and these unique digital records and files are being stored and processed in the form of datasets. Hence, thousands and thousands of distinct datasets are adding up to the big data (Ackerman). The research has shown that the organizations that use big data for their business can be familiar with their customers and the way they communicate with the business and shop online much better than many of those customers can be familiar with themselves. In fact, these datasets are not only the huge volumes of data but also they provide the organizations with excellent ways to determine and keep records of their transactions as well as other communications with suppliers, retailers, banks, utilities and service providers. In addition, at the present there have emerged a number of algorithms which can be applied on these data sets to determine their customers’ behaviors, shopping patterns, usage of sales coupons and how the business organization performs transactions and certain tasks are recorded and analyzed with the purpose of getting a broad and effective depiction of who your customers are and what products you should take the chance to offer them. In their research article, (Arthur) discusses an example in which Portland Oregon Savory Spice Shop owners Jim Brown and Anne have decided to put into practice social media based marketing and advertising with the intention of getting â€Å"the best of big data's† support and capabilities for launching their new boutique store. In this scenario, by making use of their Facebook ads they have been capable of routing to catch the attention of those potential customers and groups of purchasers who almost certainly wish to p urchase their high-end specialty products. It is an admitted fact that in the past few years the majority of business organizations have started utilizing social networking based sites such as facebook to advertise their products and services for the reason that these social networks provide huge amounts of data. Considering these innovative aspects of social networks, they just had to invest in the ad and then Facebook algorithms and performing analysis by

Performance and reward management Essay Example | Topics and Well Written Essays - 3000 words

Performance and reward management - Essay Example What is required in this day and age is a vision to set things right and that too in the long run scheme of things. The payroll costs are decreasing and so are the cuts within the performance rewards for the sake of the employees. This is because the payroll costs have meant an extra burden on the organizations and add to that the discussion of the performance rewards is something that is completely out of sync with the understanding that one reaches upon. Therefore, what is deemed as significant here is the reckoning that performance rewards will give in the best mileage if these are handled in a proper and adequate way, and when the organizations understand that the employees are their most prizes resources, and giving them incentives would only mean more and more success at the end of the day. This paper discusses why payroll costs are a burden on the shoulders of the organizations in the current times and how the performance rewards are discerned and measured in the same perspect ive. The payroll costs within the organizations could be brought down if there is a sense of purpose and collective responsibility within the top management domains to make the same as a possible initiative. What this suggests is the fact that organizations in this day and age are doing their utmost to make sure that the payroll costs are brought under the hammer but what they are forgetting all this while is the understanding that these elements need to be tackled in a proper perspective and with immense foresight. More than anything else, there is a need to set things right which unfortunately the payroll costs and deductions in the same might not fulfill. Therefore, one can deem the same comprehensions to be out of sync because the employees are looking to expand on their salaries through pay raises and the like but what the organizations are looking forward to offering them are totally opposite pay structures (Heyes, 1996). However balancing the two seems like a difficult exerci se, and more so when the talk goes out loud regarding the payroll costs being a massive burden on the organizational shoulders. Therefore, much consideration is indeed important towards the relevant domains because the organizations of today are banking direly on the positives that the employees can incorporate within their ranks. The payroll costs are important to have know-how about because these form the essence of an employee’s realms and he would never appreciate if these are cut down for no mistake of his (Poole, 1998). When the payroll costs are thought of as a burden, then the organizations cannot derive much sanity from the related ranks. Hence it is always a good practice to think of these payroll costs in the light of the money spent on the resources which are available at the disposal of the organizations, and it is this arsenal which forms the backbone under the related scenarios. The changing business environment circumstances usually implicate for the discussio n on payroll costs coming to the fore. What this suggests is the fact that the payroll costs would be seen as a burden on the shoulders of the organization and that the employees would view the entire ballgame of salaries and pays to be a difficult task for the sake of the organizational top heads. They would find it hard to arrange for their salaries which would eventually mean that the employees

The economic effects of intellectual property laws Research Paper

The economic effects of intellectual property laws - Research Paper Example It is worth mentioning that property rights can be owned by a person under the US Intellectual Property Law in three major forms in terms of Patents, Copyrights, and Trademarks. Patents are defined as the exclusive rights which are granted for a specific period of time to a particular invention in any kind of technology related fields having the potential of industrial application. In case the technology based inventions have been conducted under the supervision and with the funds of a corporate entity, the patent for such inventions is to be entitled to the corporate entity/entities engaged with the invention process through a contract or agreement where the breach of agreement to sell the patent with the consent of other parties (when there are more than one entity engaged) shall also be termed as infringement of the rights (VoiceFill v. West Interactive Corporation et. al.). Similarly, copyrights are also a kind of exclusive rights which are issued to authorships related to the fi elds of art or literature for a specific period of time. Trademarks deal with the exclusive rights for any kind of specific sign or a particular combination of multiple signs which can distinguish the identity of one good and/or service from the other such as in the case of company logo. Unlike other exclusive IP rights, the trademarks are not effective for only a specified time period, but can be held by the creator(s) (i.e. mostly a corporate entity) until they wish to sell the property right to someone else (Valmont Industries, Inc. v. Lindsay Corporation et. al.). It is in this context that the infringement of either of these rights in order to use the properties without permission is called piracy which is strictly prohibited under the US Intellectual... This paper critically evaluates the American government policy in the sphere of protection of the intellectual property, which directly influence not only the growth of domestic economy, but the economic state of most developing economies, as well. Intellectual property (IP) is often defined as the personalized ideas, inventions, as well as gathered information by an entity that can either be a corporate, a person or even a group of people. These intellectual properties are considered to possess significant commercial value in the local, national as well as global market. It can be stated that the enforcement of intellectual property laws have a considerable impact on the economic structure of a country. For instance, by restricting the unwanted and unpermitted use of the IPs, the law tends to raise the value of the patents, trademarks and encourage innovation. On the contrary, enforcing Intellectual Property Laws can also result in decreased employment, especially in the developing economies where a considerable proportion of the entire labor population is engaged in manufacturing and selling the ideas without permission It is worth mentioning that FDIs and international trade relationships are considered to be quite vital , as major drivers of growth and development along with innovation. It is necessary to identify what implications Intellectual Property Rights have on the international trade relations and the generation of FDIs so as to have a better insight to the economic growth and development

Social And Economic Justice Theory Essay Example | Topics and Well Written Essays - 3000 words

Social And Economic Justice Theory - Essay Example The thesis gains importance because present day Governments and Judicial systems should adopt the best available social and economic justice theory in their efforts to ensure fairness in justice delivery. Justice in this context does not confine to justice delivered in courts alone but also concerns the justice a common man is entitled in his day to day life. Courts are concerned with rule of law alone. The courts are expected to delver judgments tempered with economic and social justice to iron out differences due to unjust inequalities among people. If a law is unfair, courts are sometimes unable to reverse it because of the supremacy of law making power of the elected body. Courts can still guide the law making body to ensure observing the principles of economic and social justice while enacting laws. It is the law makers who are more concerned about how far the rules are socially and economically justifiable. Seemingly perfect law may not be really so if it is deeply gone into for which exercise knowledge of theories of justice is necessary. Not only is the law maker should know but also the members of the society so that if they are affected in toto or a particular section of the society is affected by an unfair practice or law, they can voice their concern. The three theories of justice that one must be concerned with are Utilitarianism, Justice as fairness, and Libertarianism in one's effort to find answer to the questions raised here. That is whether an individual is entitled to justice in direct proportion to his individual efforts. Utilitarianism theory posits that a society should have laws and institutions aimed to bring about general satisfaction for its constituents. As there is no instrument to measure the satisfaction, the utilitarianism finds it indirectly through the propositions of what is good for the members and what are the means to achieve it. Firstly the basic needs of human being such as food, shelter, protection should be satisfied. Aristotle laid the foundation of this utilitarian concept by holding that human actions actions are driven by their rational choices in order to realize their basic needs. Hence basic needs realization is the reflection of the utilitarian theory which satisfies the above said conditions of human good for overall happiness of the society's members. John Stuart Mill, Jeremy Bentham and Henry Sidgwick were the Utilitarians of the 19th century. John Stuart Mill held on the lines of Aristotle that human happiness depended upon liberties in speech and action as well as economic prosperity. He insisted wealth was indispensable to realize the human expectations. Utilitarians therefore wanted free education funded by public money through levy of taxes, both capitalist and mixed economy, protection of all kinds of liberties and a democratically elected form of Government. An objection to this was made by John Rawls in his A Theory of Justice 1971(pp.23-4) since institutions envisaged can turn out to be unjust. Because when the analogy of an individual's sacrificing for his future gains is applied to the society's sacrifice for the present for future benefits as can happen in the utilitarian way of

Digital Business Management Essay Example | Topics and Well Written Essays - 2250 words

Digital Business Management - Essay Example To achieve this, the paper has selected www.origin.com as the site for analysis. An analysis of the website is conducted with a focus on how it is implementing digital information systems. The paper then reviews the business model of the website showing its online value proposition. The paper then goes ahead to identify the target audience of the website and how the website is trying to access them. Lastly, the paper evaluates the customer relationship management strategy employed and makes recommendations based on what has been observed. Origin.com is Origin’s official website. Origin provides free gaming services and a platform for games shopping that allows user to shop, access and play varied video games. Origin also acts as a social networking platform which enables users to connect, network and invite one another to play games across different platforms (Origin.com, 2014). The site is also connected to a cloud service that enables a user to save a game and resume from where it was stopped. It, therefore, allows for exchange of information and feedback, hence, creating a fully functional digital information system (Gitman and McDaniel, 2006). A digital information system is defined as arrangement of hardware, software, liveware and information resources that enables inputting of data, processing, outputting and storage of information often for a definite purpose (Kathy, Zhwei and Agrusa, 2004). There are many types of information systems; the transaction processing system, management information system, decision support system and executive support system (El-Sawy and Pereira, 2012). This websites acts as a decision support system since it provides information that is then used by a customer to make decisions based on information provided (Preece, 2001). The same information can be used by the Origin management team to note and analyse problems and come up with sustainable solutions for the same. The website implements digital information systems in

Fire Essay Example | Topics and Well Written Essays - 500 words

Fire - Essay Example These aspects will include appropriation, crowding, privacy, territoriality, and personal space. A hospital setting needs to be spacious to allow patients to feel well accommodated and enhance visiting process by their friends and relatives. People in hospitals need personal space to feel at home. According to Sommer, personal space means an emotionally tinged zone around the human body that people feel they own it. The zone varies according to internal states, culture, and context (Sommer, 2002). There is need to design a cubical for each patient to give them enough personal space. In case of a fire originating form one of the cubicles, it is easier to contain it, control it, and put it off before it spreads to other cubicles. This is unlike a situation where many patients share same room. A territory is another aspect of human interaction with the environment. According to Griffon, territoriality is a pattern of behaviour or attitudes held by a person attempting to control a physical space by marking, personalisation, defence, or physical occupation (Brown, 2005). In a hospital setting, persons will tend to defend their territories for a period of time they will be in the hospital. It will vary by characters of person’s gender, and age. Therefore, designing places that people of differing characters can call their own when in the hospital will allow nurses to give them care in a convenient setup. However, it is necessary to take care not to put lockable doors on the cubicles. In case of fire, it is easy to remove curtains on the doors and evacuate patients through it other than breaking in if there was a door. Every human being needs privacy, which include access to self and one’s group. In a hospital setting, patients, nurses, and visitors need privacy as they attend to each other. Nurses need a quiet workplace with social places where they can connect to each other outside work. Additionally,

A Better Way to Keep the Net Open and Accessible Research Proposal

A Better Way to Keep the Net Open and Accessible - Research Proposal Example Customers are different, and so are their demands. As the Internet is becoming a commonplace instrument of communication, many of them also want to use chats and web messenger interfaces to contact potential suppliers. More often than not, it is the quality of communication and sales support that guides customers in their purchasing decisions. One morning, this manager notices that access to web interfaces and chat applications was blocked by the Internet provider, on the premise that they may threaten the safety of the online environment. In the meantime, the Internet provider also provides a list of chat and web interfaces to be used by the manager. Does it benefit the sales manager and the organization, for which he works? Certainly, it does not. It is the same as being unable to watch YouTube videos and using Facebook and other social networks to talk to people from all over the world. Network neutrality guarantees that Internet providers cannot use their advantageous position to discriminate against individual rights and freedoms of online users.  Ã‚  Customers are different, and so are their demands. As the Internet is becoming a commonplace instrument of communication, many of them also want to use chats and web messenger interfaces to contact potential suppliers. More often than not, it is the quality of communication and sales support that guides customers in their purchasing decisions. One morning, this manager notices that access to web interfaces and chat applications was blocked by the Internet provider, on the premise that they may threaten the safety of the online environment. In the meantime, the Internet provider also provides a list of chat and web interfaces to be used by the manager. Does it benefit the sales manager and the organization, for which he works? Certainly, it does not. It is the same as being unable to watch YouTube videos and using Facebook and other social networks to talk to people from all over the world. Network neutralit y guarantees that Internet providers cannot use their advantageous position to discriminate against individual rights and freedoms of online users.  Ã‚   Network neutrality is essential to freedom and openness in the networked world. In other words, network neutrality guarantees that all web resources are available for users, irrespective of whether Internet providers benefit or lose from making these web resources available and accessible. This makes sense because, on the one hand, online users need freedom in accessing and using information and, on the other hand, only network neutrality can guarantee fair competition in the online world. Imagine a situation, when online providers block access to online newspapers and magazines, merely because these newspapers and magazines do not pay a share of their profits to Internet providers. Frustrated and lost, these users find themselves in a mist of unawareness. They do not read the news; they do not know about political and economic c hanges in the world.

Act II of Titus Andronicus Essay Example for Free

Act II of Titus Andronicus Essay In contemporary prose, but creating a voice and style which is suitable for the character write a dramatic monologue in the style of Aaron reflecting on the motivation for his actions at one point in Act II of Titus Andronicus. Act 2.3 Line 1 (page 114) Enter Aaron alone Hiding a bag of gold is not an act of absurdity; it is an act of retribution that I, Aaron have kindly donated to the spiteful Andronicus. The smell of sweet vengeance under my black second class citizen nose travels up through my right nostril and straight into my wisdom. My wisdom constantly conquering the smell of seduction that passes via the left nostril. Aaron’s mind trapped into achieving revenge. Whatever happens after this bag of gold vanishes, I promise to thee beautiful Tamora I am a man of my word. However a word may not be possibly used to characterize me. Rome’s beloved ornament metamorphosed into the Goths rape hole. The hole in which many men fall into. The day of doom is soon to commence, blood will emerge from these holes. Many years of untouched love will soon experience forced pleasure. Once this deed is done, the empress of my soul will have to be dealt with, the same way ornament of Rome’s chastity will be branded. Aaron digs up a hole and hides the bag of gold The wilderness surroundings are perfect this morning, hardly a bird in sight, the cold wind brushing green leaves past the buried treasure, covering its abused soil. Aaron takes a seat on a shallow tree stump The letter is ready to be sent; the tongue will soon be dealt with. Oh the way these dark tree’s would look more attractive with a hint of Andronicus blood splattered around it, Titus himself has slain his children so I may aswell join him! What sociopath slays there own children? Off with their heads! Here’s to villainy, and here’s to headless Rome. Oh if only headless Rome had Aarons charming eyes there would be no problem! Aaron mounts a big boulder, arises high After this day of doom commences, my lightning will have struck down Bassianus. One step closer to clutch my empress by her waist, her tender soft skin grasping onto my cold rough arms, many years of passionate love, yet so many years left to discover the wilderness of her body, the holes to drill by and the power to enforce to the people of Rome. My avidity towards my very own newborn, to cherish and love. A child to follow Aaron’s footsteps, a child whom will shine in pearl and gold. A child that will also put shame to the name of Andronicus. Alas! The smell of seduction overwhelming me through these thoughts going on through my mind. Time is ticking, vengeance is my priority. Aaron shall go and continue observing ensuring this lightning will strike Bassianus without any witnesses to sabotage this genius plan. Halt. Who continues to approach the great Aaron and interfere with his master plans? Enter Tamora alone with Aaron (466 words) The commentary: Within the first few sentences of the monologue I have used an extended metaphor. â€Å"Constantly conquering the smell of seduction that passes via the left nostril,† this is showing what Aaron is mainly focusing on throughout this monologue. The seduction being Tamora which is clashing with his drive to vengeance, â€Å"The smell of sweet vengeance.† I have used this metaphor to recreate what happens in act 2.3 when Tamora tries to seduce Aaron when she enters, which is showing how driven Aaron is to vengeance. I have put this monologue in before Tamora actually walks in to foreshadow the state of mind of Aaron, this is further backed up by â€Å"smell of seduction overwhelming me† and â€Å"Time is ticking, vengeance is my priority.† The repetition I have used here is used to enforce Aaron’s drive to vengeance. Shakespeare has used alliteration of ‘h’ to enforce Aaron’s drive to vengeance in act 2.3, â€Å"Blood and revenge are hammering in my head† this is what provoked me to repeat the idea of vengeance and seduction in the structure of my monologue; it reflects what Aaron is trying to conquer. I have repeated the word â€Å"hole† throughout this monologue because I realised a lot of the main events that occurred during Act 2.3 revolved around the idea of a hole/pit/ditch; â€Å"Metamorphosed into the Goths rape hole. The hole in which many men fall into.† Bassianus is found dead in a pit followed by Quintus and Martius who also fall into this â€Å"unhallowed and bloodstained hole.† Lavinia also having her ‘hole’ violated by force. The constant reference to a hole represents a mark of death; â€Å"blood-drinking pit.† It also can refer to the two fertile holes in this act which is both shown, the rape of lavinia and the seduction from Tamora. â€Å"Blood will emerge from these holes† this quote continues to symbolise the inevitable rape and death events due to take place soon in the act. â€Å"Hiding a bag of gold is not an act of absurdity; it is an act of retribution† by using this quote this is showing that Aaron is seeking retribution. I used the word ‘retribution’ due to Aaron’s stature in 1593 where Titus Andronicus was set; throughout the play he is referred to â€Å"Moor† and looked as a â€Å"devil† due to his â€Å"hue.† â€Å"Ay, like a black dog as the saying is† â€Å"Aaron will have his soul black like his face† here he is embracing what has been forced upon him. He has referred himself to a ‘black dog’ it’s almost as if he is doing these heinous deeds to fit his stereotypes. Shakespeare has referred black people to animals; ‘a toad.’ Throughout the book Aaron gets agony over the coulor of his skin. This can explain the motivation of his evil, as he has been treated like a second class citizen for far too long; he has been a victim of society. This is why this â€Å"bag of gold† is going to help him redeem retribution; the bag of gold is also referred to â€Å"buried treasure† which shows this bag has meaning, the stage direction of him burying in a hole shows this as well. In the start of act 2.3 he orders Tamora around, â€Å"Now question me no more; we are espied† from analysing this quote it goes to show that Aaron spends a lot of time planning his actions before executing them which shows he is very organised. I have reflected this in my monologue by using directional hypothesis in his words. â€Å"Tongue will be dealt with† â€Å"lightning will have struck down† by using the word â€Å"will† it is showing his determination in his planning. â€Å"Continues to approach the great Aaron and interfere with his master plans? The rhetorical question used here shows that Aaron’s character is much organised, it is also meant to show the hubris of him as a character as he has referred to him in 3rd person aswell as calling him â€Å"the great† and that his plans are â€Å"master plans.† All of the planning ahead and self belief in his words reflect his arrogant, self confident mind frame. â€Å"Sociopath slays there own children?† I have used these exact words to debate on how a character of such pure evil can contrast to the hero of the play. Titus having slain his son is looked down upon by Aaron, who from my eyes of the play is the sociopath. Me using the word ‘sociopath’ in this way shows that Aaron himself may not know that other people may class him as the sociopath; to him he is just that â€Å"second class citizen.† This could be the reason for his motivation of evil as throughout the play he is known as Aaron the ‘barbarous moor.’ Shakespeare has used stereotypes to Aaron’s skin coulor which suggests he is nothing but a typical evil black man; funnily enough his character reflects this throughout the play. I have used the quote â€Å"However a word may not be possibly used to characterize me† to suggest even Aaron himself does not know what he is; he has a richly complex and ambiguous appeal. In at 2.3 when he tells Tamora â€Å"Blood and revenge are hammering in my head† but does not tell us any specific reason why apart from the war against the Goths and Rome suggests his actions are all evil. When it comes down to children he seems to have an interesting contrast to parenthood compared to Titus. I have foreshadowed Aaron’s kindness to children because later on in the play he himself has a child. â€Å"A child whom will shine in pearl and gold. A child that† this quote is meant to show Aarons desperation to children, this is also the reason why I have mentioned Tamora’s seduction to be on his mind as much as revenge, revenge is his priority yet it makes sense why Tamora could is his second priority. The stage directions used in this monologue is also briefly showing Aaron is up to something, Enter Aaron alone, Aaron digs up a hole and hides the bag of gold, Aaron takes a seat on a shallow tree stump, Enter Tamora alone with Aaron. From these stage directions the structure of them is leading to something inevitable, I have used the stage directions in this effect because Shakespeare uses a lot of stage directions throughout Titus to structure the scene chronologically so it is much more effective. Overall Aaron can be interpreted as this loathsome, diabolical character with an obnoxious attitude. However I ultimately think those who are brought up in a society where being a different coulor is basically illegal influences the way the character undertakes life later on. I think the evil that lurks inside Aaron is innate, and it is there not to inflict pain, but to deliver an act of retribution due to the way he has been treated in early life.

Will The Internet Drown The Travel Agents Tourism Essay

Will The Internet Drown The Travel Agents Tourism Essay November 2009, Budget travel the largest tour operator in Ireland ceased trading and closed the remaining 17 of total 31 retail shops. The company was established in May 1975 and had a 30% share of the market. The internet is a tidal waveà ¢Ã¢â€š ¬Ã‚ ¦. It will wash over the computer industry and many others, drowning those who dont learn to swim in its waves. (Bill Gates, 1995) Travel agents used to be the purchase channel between the travellers and the suppliers; now travellers can bypass the travel agents and purchase directly from the suppliers by using the internet. Will the internet drown the travel agents, like Bill Gates predicted, or will they learn to swim in its waves? A lot of research in this area has focused on how travellers and suppliers use the internet to eliminate the middle man, this research examines how travel agents are evolving and surviving this disintermediation. This dissertation is important to the middle men (the travel agents) and will examine what future, if any, they have and what form that future will take. Also this is important to future researchers, due to the lack of recent research literatures on this topic. Background to Study Currently travellers demand more and higher quality travel services, products, information and value for their money. The internet serves as a new form of communication and distribution channel for the traveller and travel service suppliers. It enables tourism suppliers to improve their competitiveness and performance, by cutting out the middle man, bringing more profit to the tourism suppliers and allowing suppliers to provide lower fare to the travellers. Before the internet, travellers had to book though travel agents. These bookings typically consisted of a large range of bundled products; each of the products within the booking was presented to the traveller in a sequential fashion. For example, the start of the trip would almost certainly consist of a flight product; at the destination airport the traveller would possibly collect their hire car and they would then go on to their pre-booked hotel. The industry relies on linking various products from various sources at specific times and locations to create a coherent package or product for the traveller. As Longhi (2008) stated, the value chain of the travel and tourism industry could traditionally be split into five main types of actors or participants (Figure 1): Figure 1 The Travel and Tourism Industry Supplier Chain Suppliers GDS Tour operators Travel agents Traveller Suppliers and service providers. Global Distribution Systems (GDS), such as Galileo, Sabre and Amadeus, used for reservations, information search, client management and reporting. Tour operators, who bundle the tourism products from suppliers. Travel agencies, which distribute the different products from services providers and tour operators to the consumer. Travellers, the actual customers. In contrast to the traditional model above, the internet provides a way for tourism suppliers to sell their products globally to potential travellers. For these suppliers, this model represents lower distribution costs, access to a much larger market and therefore higher potential revenues. For travellers, it represents an ability to communicate directly with tourism suppliers and to purchase what they wish when they wish to; with no recourse to a middleman. To some researchers, online booking sites significantly reduce the importance of travel agencies, a trend that could ultimately result in the permanent removal of travel agents from the supplier chain (Barnett and Standing, 2001). However, Palmer and McCole (1999) argue that travel agencies provide personal information and advice to traveller and that this is their key strength. There has been a significant amount of research on how the internet has changed the way travellers purchase products, but very little has been conducted on how the internet impacts the intermediaries travel agents. With the trend towards disintermediation, the elimination of the middle men between the suppliers and the consumers, travel agents would seem to be facing extinction. Bennett(1992) claims that changes to information technology in the travel industry over the past few years have worked primarily in favour of the suppliers and at the expense of the travel agents. Caywood, Loverseed and Murray (1999) support this view and suggest that these changes are aimed at encouraging travellers to bypass travel agents altogether. It is certainly undeniable that the internet is providing the means for suppliers and consumers to communicate directly. Figures available from the Irish Central Statistic Office indicate that over the past 4 years, the number of travellers booking online has increased dramatically and, by the same token, the number booking through travel agents has substantially decreased. Number of Trips by Irish Residents (Thousand) Travel Agent Internet 2006 1729 5510 2009 1046 7496 Despite these statistics, travel agents still exist within the marketplace. The fact that they are still here means that they are somehow managing to compete with the internet. A number of arguments have been put forward to suggest why travel agents are still surviving and also what they need to do to continue to compete and flourish. Lowerngart and Reichal (1998) claim that there are opportunities available to travel agents provided they focus on specific markets and specialise their activities. Waksberg (1997) argued that travel agents should move from a focus on transaction processing to the provision of consultative services. Lovelock (1992) claims that travel agents will need to expand their advisory function and concentrate on the provision of information and details that are not available to the traveller through the internet. Beirne (1999) suggests that travel agents should become consumer advocates, finding the best deals for the traveller. The Research Questions The primary research objective is to recognize how the internet is changing the travel industry and what strategies or techniques travel agents are adopting to evolve and sustain their positions. The key research question maybe posed as How does the internet impact travel agents? From the key question than expand to sub questions as following: How has the internet changed the business of travel agents? What threats does the internet present for travel agents? How are travel agents using the internet to run and improve their businesses? In what ways are travel agents competing with online travel providers? How will travel agents utilize the internet in the future to enhance their business operations and increase their profits? Timeframe of the Study The study was conducted over a nine months period from December 2010 to August 2010. The initial proposal was established during December to February, when the research topic was decided. The main body of work commenced in March 2010. Roadmap of Chapters The dissertation is split in to five major chapters followed by reference, bibliography and appendices. A summary of the subsequent chapters is outlined below: Chapter 2 contains a brief history of travel reservation system, as well as a discussion on existing research in the area and predictions concerning the future of travel agents. Chapter 3 discusses what methodological approach has been taken, the methods used to design and develop the research instruments, detailing the rationale for selection of the focus group, interview and online survey questions. Chapter 4 contains analysis on the primary secondary data and the findings. Chapter 5 presents the conclusion of the research and future work needed in this area. Chapter 2 literature review 2.1 Introduction November 2009, Budget travel the largest tour operator in Ireland ceased trading and closed the remaining 17 of total 31 retail shops. The company was established in May 1975 and had a 30% share of the market. This chapter sets out to examine how travel agents operated before the widespread use of the internet. It contrasts this historic, or traditional, mode of operation with the way that they operate today; placing particular emphasis on how the internet has directly impacted travel agents in the modern marketplace. There is a lack of recent and current research on this very specific topic, as a result most articles cited within this chapter are quite old. However, the lack of pertinent articles is also indicative of the importance of this research. This chapter draws on selected research identified during the literature review. It outlines the relationship between the internet and travel agents and it is from this literature review that the research questions for this dissitation emerged. 2.2 Exploratory Research A list of relevant articles and other sources were initially established through searches in selected computer science, communications and social sciences databases. Additional articles were found by following references from the initial list to their sources. The following databases were searched for the keywords Travel agents, Internet vs. Travel agents, Reservation system, Distribution channel, Tourism and travel, Information system, survival of the middle man and travel agency. Electronic journals http://atoz.ebsco.com IEEE Online Journal Index http://ieeexplore.ieee.org/xpl/periodicals.jsp Stella catalogue http://stella.catalogue.tcd.ie/iii/encore/home?lang=eng Science Direct http://www.sciencedirect.com Emerald http://www.emeraldinsight.com.elib.tcd.ie/ SAGE Journals Online http://online.sagepub.com.elib.tcd.ie ISI Web of knowledge http://apps.isiknowledge.com.elib.tcd.ie Google Scholar http://scholar.google.com Fig 2 Selected database table 2.3 History Any discussion on the history of the travel industry is necessarily complicated by large scale conflicts or wars. These are events which profoundly restrict any and all international travel, effectively shutting down the travel industry. For this reason, this document will consider the history of travel industry from the late 1940s onwards. Events prior to this are outside of the scope of this research. During the period under discussion, the late 1940s, travellers were few and fares were tightly regulated. The customer would telephone the travel agent, giving them details of the required travel arrangements. The agents would then call or telex the suppliers, on receiving these details the supplier would store them on a reservation card and then file that card. The number of air travellers steadily increased during the late 1940s and 1950s, in response to this; the airline schedules grew more complex. The existing simplistic system of booking travel products had to evolve to meet the increased size and complexity of the travel marketplace. In 1959, IBM developed a Computer Reservation System (CRS, also known as a Global Distribution System (GDS)) called Semi-Automatic Business Research Environment (SABRE). Initially developed for American Airlines, it was an answer to the problem of how to scale the reservation process to match the increased demand for travel. By 1964 it was the largest civil data processing system in the world (DUNCAN G.1995). Other airlines followed suit and introduced their own CRS or GDS systems. To book an air itinerary, travel agents had to call a reservation agent within the specific airline; the airline reservation agent would then make the flight reservation though a GDS terminal. The travel agent would then book any other additional travel products, such as hotel accommodation or a rental car, again using the telephone. This process created constrain on the travel agents, so they began pushing for a system that could automate their side of the process. In 1976 all airlines start grant travel agents access to their reservation system, allow agents to book ticket through their systems directly. At the same time in the UK , British Airways, British Caledonian and CCL launched Travicom, the worlds first multi-access reservation system, it has 49 airlines subscribing to it, it enable the travel agents and airlines communicate via a common distribution language and networks. From its success Travicom start implement similar system in different country, later when British Airline chose to participate in the development of the Galileo system ; Travicom changed its trading name to Galileo UK and a migration process was put in place to move agencies from Travicom to Galileo (B. Schmid, 1994). By the end of the 1990s there are nine major GDS of which 6 are still been used today. The GDS allow travel agent to a ccess its data using a terminal window through the network. Now travel agents can book flights directly with the GDS, they quickly realised that the computer terminals they are using everyday could be a convenient tool for booking other services as well. The GDS soon realised to fulfil the travel agents requirements; they need to add booking capabilities for rent cars, accommodations and other travel products (HSMAI Marketing Review, 1996). Finally travel agents can now book itinerary though one source within a network. When the internet becomes more and more popular, airlines and travel agents like other corporations start to use internet to improve their business. All GDSs can now be accessed through internet, travel agents can simply log on to the GDSs website to make search and reservation, most of the communications are done by email, the internet allows the travel agents operate more efficient. It also enables airlines to discard paper tickets, allow travellers to check in online, and travel agents will no longer has to worry about if the paper ticket will not reach the traveller on time. At the same time the internet also enable the traveller to book trips bypass the travel agents (Jo Cheyne et. Al, 2005). 2.3 Existing research of internet and travel agents Examining the key findings of some of the major studies on the relationship between the internet and travel agents. 2.3.1 The advent of the internet and disintermediation in the travel industry The internet has changed the traditional distribution channels; various studies have shown how well the internet is suited to the travel and tourism industry (Buhalis and Licate, 2002; Chirstian, 2001). With advent of the internet, suppliers can provide information on their products online, timely, up to date, to the travellers to assist their decision making. This , in turn, necessitates the balancing of perishable tourism products and changeable tourist demand, furthermore, the tourism industry is diversified, with a plethora of different suppliers that operate independently, even as tourists expect travelling to be complete experience. The resolve this mismatch, the internet offers an effective means for developing a single and sustainable electronic infrastructure for information gathering and business transactions for both travellers and suppliers. A natural outcome of this is that the suppliers can carry out one-to one marketing and mass customization. In other words, travel su pplier an now understand each customers needs, and therefore target each customer individually and deliver tailor-made products. More importantly, travel suppliers can understand how to deliver information and sell their products and services to customers directly through their website (Law, 2002). Travel services and product suppliers see the internet as an opportunity to save money on distribution costs. Inkpen (1998) stated that the internet allows the suppliers to sell their product directly to the travellers, bring them a significant cost savings. As Law (2000) contends that the internet allows the tourism suppliers to control and update their service remotely with electric speed, reaching global travellers anywhere, anytime. The benefits of an online website bring lower distribution cost, higher profit, and larger share of the market to the tourism suppliers. For the travellers, the internet allows them to bypass the travel agents, book directly with the chosen suppliers anytime, anywhere (Olmeda and Sheldon, 2001). The suppliers can reach the travellers directly, which allow suppliers reduce cost on distribution channel, hence cheaper price are offered to the travellers, this seems like a Win-Win situation for the travellers and the suppliers, which bring uncertainty to the future of the travel agents. 2.3.2 Advantage of the internet for travellers Jo Cheyne et al (2006) attested that travel agents are the key intermediary between travel suppliers and travellers; with the advent of the internet travellers and suppliers could interact directly, internet offer more information then travel agents and often provide cheaper price. Long (2000) summaries it in 4 points: The internet provide convenient and instant access for availability enquiries and bookings at times when consumers want o research and purchase travel Ability to access easily information that is detailed and also up to date, helping decision making. A cost advantage in purchasing travel online as results of the market becoming more competitive, as well as the ability for consumers to take advantage of substantial online discounts that cannot be obtained via any other traditional distribution channels and possible cost advantages for consumers as result of decreased distribution cost Avoid travel agent fees and charges. 2.3.3 Disadvantage of the internet for consumers Lang (2000) also identified the disadvantages that stop customers purchase online: Difficulty in finding the website and information they require Time consuming Online security issues Information overload Lack of trust in the technology Lack of human interaction Standing and Vasudanvan (1999) indicated that some researchers are mainly focusing on the impact of internet and threats of disintermediation, there are very littler work carried out on the strategies travel agents has adopted and the internet marketing models they are using. A large survey of Australian travel agencies website has been carried out, the findings shows that the major of agencies use internet as a yellow pages or online holiday brochure, a small percentage of websites allow the travellers to make booking, around half of the website capture the data on the travellers, but only few captured the traveller email address. The paper also suggested that travel agents should use internet as a marketing tool. 2.3.2 Implications of the internet for travel agents The internet has changed the traditional distribution channels; customers can buy products directly from the suppliers anytime anywhere. Travel services and product suppliers see the internet as an opportunity to save money on distribution costs. Inkpen (1998) stated that the internet allows the suppliers to sell their product directly to the travellers, bring them a significant cost savings. As Law (2000) contends that the internet allows the tourism suppliers to control and update their service remotely with electric speed, reaching global travellers anywhere, anytime. The benefits of an online website bring lower distribution cost, higher profit, and larger share of the market to the tourism suppliers. For the travellers, the internet allows them to bypass the travel agents, book directly with the chosen suppliers anytime, anywhere (Olmeda and Sheldon, 2001). The suppliers can reach the travellers directly, which allow suppliers reduce cost on distribution channel, hence cheaper p rice are offered to the travellers, this seems like a Win-Win situation for the travellers and the suppliers, which bring uncertainty to the future of the travel agents. Lawton and Weaver (2009) did in-depth interviews with 19 owners of successful US-based travel agencies, the paper did SWOT analysis over the 19 travel agencies, and identified that the negative public perceptions of travel agencies is the main external threat. 2.3.2 Demands for travel agents One of the most recent study on this topic, tried to identify the tourist perceptions of the potential for the elimination of travel agencies in the presence of the internet. Law et al (2004) conducted a questionnaire on selected experienced travellers, who had visited at least one travel Web site were asked to participate. The answers of 413 travellers on preference on book through internet-based or traditional distribution channels were analysed. The results show that travellers still ask travel agents for advice and their professional services. The paper proposed that from the findings both online and travel agents can coexist in the future. This is probably the most cited recent piece of research on the relationship between travel agents and internet, although some of its findings have subsequently been contested, it must still be regarded as one of the seminal works in the area. Jo Cheyne et al (2006) attested that travel agents are the key intermediary between travel suppliers and travellers; with the advent of the internet travellers and suppliers could interact directly. Main finding was the factors that influence travellers choices on using a travel agent or the internet when booking an over sea holiday, the factors are: services reliability, managing complex itinerary, guarantee, attractive deal and payment security. 2.3.2 The changing roles of travel agents Lowerngart and Reichal (1998) claim that there are opportunities available to travel agents provided they focus on specific markets and specialise their activities. Waksberg (1997) argued that travel agents should move from a focus on transaction processing to the provision of consultative services. Lovelock (1992) claims that travel agents will need to expand their advisory function and concentrate on the provision of information and details that are not available to the traveller through the internet. Beirne (1999) suggests that travel agents should become consumer advocates, finding the best deals for the traveller. Michael Bloch and Arie Segev (1997) has contend travel agents should adopt the IKEA concept, the Swedish furniture giant transformed from a traditional store to a family destinations, with restaurant, kids play ground ,etc. Travel agents can do the same, with each area set to different destinations, or type of travel products. Each area has an information point, that t ravel agents could provide information on the particular destinations, supported by video clips of the main attractions. The experience of shopping might be the only thing that internet could not replicate. 2.3.5 Importance of internet technology for travel agents Barnett and Standing (2000) have identified two major threats that the internet has on the traditional travel agents; they are disintermediation of retail agencies by the product suppliers, and the emergence of new online intermediaries. It argues that the traditional travel agents are not aligned with the demand of new travel economy, travel agents has to establish web present. Standing and Vasudanvan (1999) indicated that some researchers are mainly focusing on the impact of internet and threats of disintermediation, there are very littler work carried out on the strategies travel agents has adopted and the internet marketing models they are using. A large survey of Australian travel agencies website has been carried out, the findings shows that the major of agencies use internet as a yellow pages or online holiday brochure, a small percentage of websites allow the travellers to make booking, around half of the website capture the data on the travellers, but only few captured the traveller email address. The paper also suggested that travel agents should use internet as a marketing tool. 2.5 Research questions and objectives

Wave- book review :: essays research papers

A BOOK REVIEW of The Wave by Morton Rhue This story, based on a true incident that occurred in a high school in California, demonstrates how easily a group can lose its freedom without even realising it. It all began when their history teacher, Mr. Ben Ross, let them watch a movie on how the Nazis in World War 2 tortured the people who opposed them. To give them a clearer picture, he decided to them in the situation itself. He then introduced an organisation, The Wave, and its motto, â€Å"Strength through discipline, Strength through community and strength through action.† A salute was also introduced to make them feel like a unit, where everyone would be equal. This was most rewarding to their class’ loser, Robert Billings, as the other students often picked on him. As many as two hundred pupils in the school became part of it after Mr. Ross had encouraged his students to recruit more members. The sudden change from a bunch of unruly students to disciplined ones was remarkable. However, a Jewish boy was beaten up in school but Wave members for refusing to participate in its activities. This was followed by a letter by a junior student complaining of threats by his seniors, who were Wave members. Matters became more serious when Robert offered to be Mr. Ross’ bodyguard, and the school football team had incorporated the Wave to improve their team spirit and attitude. Despite their hard work, they still lost 42 to 6. These were printed in the school paper, ‘the Grapevine’, condemning the Wave as a dangerous and mindless movement that suppressed freedom of speech and thought and ran against everything the country was founded on. Mr. Ross finally decided to end this, after incessant persuasion from his wife and two of his students, ‘the Grapevine’ Editor-in-chief Laurie Saunders and her boyfriend David, an ex Wave member. Mr. Ross invited all the Wave members to a rally and gave a speech, at the same time, showing them the same movie the seniors had watched on their first History lesson. He reproached them by saying that they had turned their superiority over non-Wave members.

Archimedes Essay examples -- Biographies Bio Biography

People have been aware of objects floating on water or sinking since before recorded history. It was not until Archimedes of Syracuse came along, that the theory of flotation and the buoyancy principle were defined. Archimedes was born at Syracuse on the island of Sicily in 287 BC. His father, Phidias, is thought to have been an astronomer who discovered the size and distances of the sun and moon. Archimedes might have been related to King Hieron the second, King Hieron definitely favored Archimedes as his first philosopher. As a young boy, Archimedes developed a life-long interest in the study of the heavens. As a teen he traveled to Egypt where he studied at the great Library of Alexandria, possibly under the followers of Euclid. Archimedes is often described as being absentminded, self-absorbed, and somewhat eccentric. Despite these personal attributes, he was recognized in his own time as a genius, and is revered today as one of the greatest figures in the history of science and mathematics. It is not known if Archimedes did marry or if he had any kids, Archimedes' first love was always mathematics. He is also known today to have been an experimental physicist, legendary philosopher, artistic engineer and a wise inventor. He would often spend days so intently fixed on solving a problem that he neglected both food and himself to a point that his friends would carry him kicking and fighting to the bath. He often stooped to the ground to work mathematical problems by drawing figures in the dirt. He is even said to have carried a small wooden tray filled with sand, which he used to draw his figures and work on his mathematical problems. You might think of this tray as our modern day lap-top or another recording device. Of course,... ... felt guilty to be so stupid to have send a soldier to get Archimedes from his studies. In his triumph he provided Archimedes with an honorable burial and befriended his dead relative. On Archimedes grave stone there is an inscription of Pi, I think his most famous discovery. Finally a sphere with a cylinder and the 2:3 ratio of the volumes (the solution to the problem), which he took pride as his greatest achievement. Finally, Archimedes lived from 287B.C to 212 B.C, spending most of his life in his home land. Not much is known about his childhood or about him growing up but without him or modern world wouldn't be the same. Thanks to him we have improved inventions and theories and/or formulas. Such as, the determination of circular area, he approximated more precisely than anyone to date, near development of the Calculus, Quadrature of the parabola, and many more.

Teen Conformity in Sinclair Lewis Babbitt and in Society Today Essay

Teen Conformity in Babbitt and in Society Today      Ã‚   In society today, people feel the need to belong. They feel as though they have to be a part of something in order to feel special. At times, they will go so far as to lose their individuality and submit themselves into complete ignorance just to be able to know that there is someone or something to which they can always fall back on. Conformity is one of the most common and most apparent forms of Babbittry in the twenty - first century. First, the question must be answered: "What is conformity?" The answer, of course, is very simple. Conformity is a person changing their attitude or behavior on their own in order to fulfill certain social norms (Ferguson). Conforming to social norms can mainly be seen in peer pressure with adolescents. "Peer pressure is the influence that people in your age group exert on you." (Kowalski 6). Every day on television, there are advertisements for cars, beauty products, music, and clothes. Peer pressure can also be seen with drug use, types of music, clothes, and the list goes on. People feel as though if they give into these peer pressures, then all of their problems will simply go away. They will no longer be picked on for listening to the wrong music or wearing the wrong clothes. It is certainly much easier than resistance (Ferguson). This of course would result in confrontation and leads to isolation.    The novel Babbitt by Sinclair Lewis certainly demonstrated the need for an individual to conform to social norms. The main character's son, Theodore Roosevelt Babbitt, or Ted, accurately represents how teenagers conform in order to feel a part of something. Ted often demonstrates the need to be different tha... ...   Ã‚  Ã‚   Current Health, A Weekly Reader Publication Sep. 1999: 6. Lewis, Sinclair. Babbitt. 1922. New York: Signet Classics, 1998. Maxwell, Kimberly A. "Friends: The Role of Peer Influence Across Adolescent Risk Behaviors."   Ã‚  Ã‚   Journal of Youth and Adolescence Aug. 2002: 267 - 311. Rhoads, Kelton. (1997). "What Can Social Influence Do?"   Ã‚  Ã‚   Working Psychology Website. Retrieved November 8, 2002: http://www.workingpsychology.com/whatcan.html Wesley, Valerie W., et al. "Raising Kids Strong; A Guide to Giving Children Values They can Lean On."   Ã‚  Ã‚   Essence Dec. 1989: 73 - 76.    "Who's Cool in School?: Athletes, Cheerleaders on Top; "Dorks" are a Social Flop."  Ã‚   (1996, September 20). University   Ã‚  Ã‚   of Virginia News. Retrieved November 22, 2002:   Ã‚  Ã‚   http://www.virginia.edu/topnews/textonlyarchive/September_1996/nerd.txt Teen Conformity in Sinclair Lewis' Babbitt and in Society Today Essay Teen Conformity in Babbitt and in Society Today      Ã‚   In society today, people feel the need to belong. They feel as though they have to be a part of something in order to feel special. At times, they will go so far as to lose their individuality and submit themselves into complete ignorance just to be able to know that there is someone or something to which they can always fall back on. Conformity is one of the most common and most apparent forms of Babbittry in the twenty - first century. First, the question must be answered: "What is conformity?" The answer, of course, is very simple. Conformity is a person changing their attitude or behavior on their own in order to fulfill certain social norms (Ferguson). Conforming to social norms can mainly be seen in peer pressure with adolescents. "Peer pressure is the influence that people in your age group exert on you." (Kowalski 6). Every day on television, there are advertisements for cars, beauty products, music, and clothes. Peer pressure can also be seen with drug use, types of music, clothes, and the list goes on. People feel as though if they give into these peer pressures, then all of their problems will simply go away. They will no longer be picked on for listening to the wrong music or wearing the wrong clothes. It is certainly much easier than resistance (Ferguson). This of course would result in confrontation and leads to isolation.    The novel Babbitt by Sinclair Lewis certainly demonstrated the need for an individual to conform to social norms. The main character's son, Theodore Roosevelt Babbitt, or Ted, accurately represents how teenagers conform in order to feel a part of something. Ted often demonstrates the need to be different tha... ...   Ã‚  Ã‚   Current Health, A Weekly Reader Publication Sep. 1999: 6. Lewis, Sinclair. Babbitt. 1922. New York: Signet Classics, 1998. Maxwell, Kimberly A. "Friends: The Role of Peer Influence Across Adolescent Risk Behaviors."   Ã‚  Ã‚   Journal of Youth and Adolescence Aug. 2002: 267 - 311. Rhoads, Kelton. (1997). "What Can Social Influence Do?"   Ã‚  Ã‚   Working Psychology Website. Retrieved November 8, 2002: http://www.workingpsychology.com/whatcan.html Wesley, Valerie W., et al. "Raising Kids Strong; A Guide to Giving Children Values They can Lean On."   Ã‚  Ã‚   Essence Dec. 1989: 73 - 76.    "Who's Cool in School?: Athletes, Cheerleaders on Top; "Dorks" are a Social Flop."  Ã‚   (1996, September 20). University   Ã‚  Ã‚   of Virginia News. Retrieved November 22, 2002:   Ã‚  Ã‚   http://www.virginia.edu/topnews/textonlyarchive/September_1996/nerd.txt